User-Friendly Site Enables HVAC Wholesalers and Contractors
Easy Way to Find the Products They Need Fast
ATLANTA – DiversiTech Corp., a leading manufacturer and supplier of HVACR parts and accessories, is introducing a newly enhanced website that helps wholesalers and contractors more easily find the wide array of products and services DiversiTech offers.
The site, www.diversitech.com, also contains stronger messaging about the unique benefit DiversiTech brings to its customers. This includes how the company is the industry’s leading supplier of HVAC/R equipment pads, an innovator in refrigerant leak prevention products, such as its Super Seal Flex Inject, and how its whole family of products and accessories can help wholesalers and contractors grow their businesses. Visitors will also notice how DiversiTech continues to seek new product ideas, intellectual property assets and companies for acquisition to drive its continued growth.
A driving force behind the site’s user-friendly interface is the prominent use of product visuals on each page. For example, the home page is segmented into four key sections: HVAC Product Categories, Other Business Segments, Featured Products and Top Viewed Products. Underneath each section are several large-scale images of related products. The images are hyperlinked, taking the visitor to a page where more detailed information can be found.
A new addition to the website is a “favorites” tool. When browsing DiversiTech’s extensive product selection, customers can use this tool to mark as “favorite” the products they are interested in ordering or knowing more about. Saving their selected products as favorites saves valuable time when they return to the site later.
Wholesalers and contractors will also appreciate the well-organized Resources section. From downloadable promotional literature to videos to technical data sheets, visitors have quick access to numerous product support materials.
Other important features include an enhanced search tool function, product reference charts and a dedicated product selector tool for Quick-Sling system mounting products.
Optimized to be mobile-friendly, customers can view and interact with the site from their smart phones or tablet devices.
DiversiTech® Announces New Website
“The new site does a great job of telling our brand story and showcasing our vast selection of product and resources to help our customers simplify the way they do business,” said DiversiTech Senior Director of Marketing Alec Minné. “More importantly, it will help them find what they need fast so they can spend more time on their business rather than searching for product information.”
About DiversiTech
Founded in 1971, DiversiTech ® Corporation is North America’s largest manufacturer of equipment pads and a leading manufacturer and supplier of components and related products for the heating, ventilating, air conditioning, and refrigeration (HVACR) industry. Headquartered in the Atlanta, Ga., metropolitan area, DiversiTech’s mission for its wholesaler partners is to simplify the way they work. The Company is focused on growth through internal product development, external partnerships and acquisition. Manufacturing a suite of products, which includes a wide range of mechanical, electrical, chemical and structural parts for HVACR systems, DiversiTech brings unparalleled scaling capabilities and supplier expertise. The Company holds numerous patents and operates an advanced R&D materials division dedicated to bringing more value to its customers. The Company maintains over 1 million square feet of manufacturing and distribution space in key U.S., Canadian and European locations. DiversiTech has enjoyed a continued history of successful growth and has acquired industry recognized brand names including Wagner® Manufacturing, Cliplight®, E Lite®, EcoPad®, The Black Pad®, Quick-Sling® and Super Seal™. More information is available at www.diversitech.com.