Jan 2, 2018 | Columns, Consultants' Corner
By Lorraine Ball When you need a meal you don’t have to cook for yourself, medical, legal or tax advice, or an auto repair you search online and then head out the door to the business location. That is fairly common for most retail firms and business services, but...
Jan 2, 2018 | Columns, Consultants' Corner
By Jim Hinshaw Growing up, a shoe polish that was in every household was Shinola. They owned the market back in the day. Then people stopped shining their shoes, suede came into vogue, whatever, we just did not see much from Shinola. Tom Kartsotis did see something...
Jan 1, 2018 | Columns, Consultants' Corner
by Todd Liles Jack Arnold is a Time and Material electrical contractor from Chicago. He suffers from the same headaches all Time and Material contractors suffer from: inconsistent pricing, complaining clients, low profits, and unclear systems and procedures. I’ll...
Dec 13, 2017 | Columns, Consultants' Corner
by Jim Hinshaw Well, here we are, time for the holiday season. Again. Lots to think about: holiday cards, gifts, dinners, parties, all jammed up into the next few weeks. And as you know, if you are one of my regular readers, I will ask you to make a difference this...
Dec 6, 2017 | Columns, Consultants' Corner
Marketing is filled with so many buzzwords that it sometimes seems like an entirely different language. And even when you know what the terms mean, it is often hard to figure out what to do with the information. The definitions of terms and phrases you find in your...
