It’s On My Heart: A Penny Saved…

Apr 2, 2019 | Columns, Consultants' Corner

It’s On My Heart: A Penny Saved… by Jim Hinshaw Recently had a very pleasant dinner with Jim and Sandy Dee. Jim ran the Trane office in Az, spent 35 years with Trane, the last ten as a member of the senior sales management team, working with distributors and dealers...

Social Service

Apr 2, 2019 | Columns, Consultants' Corner

by Lorraine Ball Social Service In the last ten years, social media has dramatically changed how small businesses operate. On the one hand, social media has been a tremendous gift to small business owners. With it, they can reach a wide audience for a fraction of what...

Referrals and Raving Reviews: Fourth and One

Mar 1, 2019 | Columns

I love the thrill as my favorite team struggles to drive the ball toward their opponents’ goal line, my excitement growing the closer they get. But how disappointing if, with only yards to go, my team fails to reach the end zone. Like in football, HVAC contractors and...

Digital Trends

Mar 1, 2019 | Columns, Consultants' Corner

by Lorraine Ball Recently, I was part of a panel on digital trends. The moderator asked a great question: “With so many new platforms emerging how do you decide which digital trends deserve attention and resources and which don’t?” It is a question we wrestle with...

THE DUCT-FREE ZONE

Mar 1, 2019 | Columns, Consultants' Corner

 by Gerry Wagner I have been writing this monthly column for one year and it has been a very enjoyable endeavor. I have gotten several emails from readers over the past year and the response to my writing has been very positive…THANK YOU! That said… After a year, I...

It’s On My Heart: All in the details

Mar 1, 2019 | Columns, Consultants' Corner

by Jim Hinshaw                                                                          Stay with me, this is about more than a wedding, but I am using it to share an important concept.  Just attended a superb wedding, a destination wedding down in Destin,...