Jul 1, 2026 | Columns, Consultants' Corner
by Jim Hinshaw Thinking about how to get more traction in the crowded marketplace, when some companies have really deep pockets, spending in a month what you are spending in a year. Here is an idea: connect with your consumers where they live and play, in the...
Jun 1, 2026 | Columns, Consultants' Corner
Jim Hinshaw It has been said that the only constant is change. That feels truer today than ever before. In our industry, everything is being evaluated — CRMs, dispatch procedures, maintenance agreements, replacement offerings, employee pay structures, and even...
May 1, 2026 | Columns, Consultants' Corner
by Jim Hinshaw I just got back from the Service Nation International Roundtable (IRT) in San Antonio—and it reminded me why smaller, more intimate events can deliver such a big impact. IRT is a members-only event, which gives it a very different feel than our larger...
Mar 2, 2026 | Columns, Consultants' Corner
by Steve Roberts Why visibility creates ownership faster than deadlines ever will For years, our service business struggled with a familiar problem. Even when everything went right, we did not see accurate financials until 30 days or more after the month ended. Every...
Jan 31, 2026 | Columns, Consultants' Corner
By Jim Hinshaw Lately, I’ve been spending a lot of time thinking about how consumers are buying HVAC and plumbing systems today. What follows isn’t a scientific study—it’s a combination of online research, industry data, conversations with contractors, and my...
Jan 1, 2026 | Columns, Consultants' Corner
by Jim Hinshaw Business has changed, and we’re all feeling it. Today’s consumers expect speed — they won’t wait for appointment confirmations, billing questions, or service updates. During the pandemic, instant gratification became the...
