Your Website Deserves Great Web Copy

by Lorraine Ball There is an imbalance when it comes to web design. During the kickoff and early phases of the project, all the emphasis is on the design. What will the home page image be? How many calls to action? Will there be parallax scrolling on the home page?...

THE DUCT-FREE ZONE

by Gerry Wagner Do you need to “design” a mini split system? Homeowners seem to have a perception of mini splits which over simplify their application and installation. Truth be told, mini splits often find themselves bunched together with window units and...

So You Want to Grow Your Business?

by Richard Harshaw It is always assumed in business that growth is a good thing. After all, business is like a living creature, right? If it is not growing, it must be decaying! But does that always necessarily mean that a business must get BIGGER? How about getting...

It’s On My Heart: Angel Fish or Pufferfish?

Jim Hinshaw Our pastor just did a sermon where he asked the question, Angelfish or Pufferfish, which are you? Way back in the day, we bought an aquarium. No idea about what to put in the fish tank, we asked around. Almost everyone who had ever had a tank said the same...

THE DUCT-FREE ZONE

by Gerry Wagner Is evacuation the weak link in the mini split installation? I think so…and I think for many of us, we have never had a good understanding of why we evacuate and how a vacuum pump works. Lets see if we can shed some light on it right now. Most mini...

C” Your Business Grow

by Lorraine Ball Two weeks ago I attended She Podcast, a woman’s podcasting conference. The attendees included professional podcasters with huge audiences, niche podcasters with shows like More than a Few Words (MTFW), new podcasters and hobbyists. We talked about...