It’s On My Heart: Selling systems today

by Jim Hinshaw Got to thinking about this time of year, getting cool out there, we are getting furnaces tuned up, and there may be opportunities for replacement quotes. I am not a fan of quoting systems, I would much rather sell systems. So I will share some ideas on...

Don’t Forget the M&M’s!

By Richard Harshaw I have some Christmas traditions in my house. For example, yesterday, I set up my “Christmas Movie” stuff—a leg lamp (yes, I have a coveted leg lamp, the fra-gee-lay prize from Italy!), a bobble-head of Ralphie in his pink bunny sleeper, a foam...

Your Website Deserves Great Web Copy

by Lorraine Ball There is an imbalance when it comes to web design. During the kickoff and early phases of the project, all the emphasis is on the design. What will the home page image be? How many calls to action? Will there be parallax scrolling on the home page?...

THE DUCT-FREE ZONE

by Gerry Wagner Do you need to “design” a mini split system? Homeowners seem to have a perception of mini splits which over simplify their application and installation. Truth be told, mini splits often find themselves bunched together with window units and...

So You Want to Grow Your Business?

by Richard Harshaw It is always assumed in business that growth is a good thing. After all, business is like a living creature, right? If it is not growing, it must be decaying! But does that always necessarily mean that a business must get BIGGER? How about getting...