Facebook vs Instagram

by Lorraine Ball When Facebook bought Instagram some people (Facebook users) were relieved and some (Instagram users) were seriously concerned. Why? Instagram was, and still is, an awesome mobile photography brand. Back in 2011 prior to the acquisition, Facebook’s...

The Dumbest Thing I Have Ever Done!

  by Rodney Koop Pricing enthusiast Rodney Koop is the founder and CEO of The New Flat Rate, a home service menu-selling system designed to put profit directly into the hands of plumbing, electrical, and HVAC contractors. You are probably thinking that there is...

Why I Kissed Flat Rate Pricing Goodbye!

by Rodney Koop Founder/CEO, The New Flat Rate Ok…it’s time. I have been stepping lightly for seven years now because I didn’t want to hurt any feelings, but I think it’s time to get out the meat. “Where’s the beef?” should be the battle cry of our entire skilled...

THE DUCT-FREE ZONE

What is the definition of “critical charge”? The American Society of Heating, Refrigeration and Air Conditioning Engineers ASHRAE, defines critical charge as follows: “Refrigerant quantity required by a system to maximize performance when a capillary or fixed...

Timing is Everything

by Lorraine Ball In selling situations, timing is everything. It is always a challenge to get your message in front of potential customers when they are ready to buy. Too early and prospective customers ignore you, too late and you miss the sale. The issue of timing...