December Tough Questions

by Lorraine Ball When you started your business, you probably answered most of these questions, but as your business grows and changes, it is important to go back and revisit them.   What value do you bring to the marketplace? Everyone needs what you sell, but...

“Bidding to Raise the M to L Ratio”

    by Richard Harshaw In my last column, I discussed an important ratio for any HVAC business, the “M to L Ratio”, or the material to labor ratio. It was defined as the ratio between the company’s total expenditure for equipment and materials (condensing...

Service Nation Expo

by JIm Hinshaw   Just got back from the Service Nation Expo, our yearly trade show that is open to all that care to come.  We have a Spring show, the International Roundtable, that is for our members only.  In fact, in May of this year we started a new theme for...

Your Website Is More than a Brochure

by Lorraine Ball Websites today  are not simply online brochures. A great website is an interactive sales tool designed to lead visitors through a journey, which ends with them deciding to buy from you. WHAT IS THE DIFFERENCE BETWEEN WEB COPY AND BROCHURE COPY? ...

Kamikaze Ken   Richard Harshaw     September 29, 2008 was a bad day for Wall Street (the largest single point drop in its history and the 17th worst percentage drop).  This all unfolded as the House of Misrepresentatives failed to pass legislation...