It’s On My Heart: Control the sale!    

by Jim Hinshaw   Had a conversation with Jon, my older son.  He is General Sales Manager at a high-end motor sports place in Colorado, they sell motorcycles that have a $30-40,000 price tag, side-by-sides that can get up to $30,000 and snowmobiles that are in the...

Job Pricing For Slow Times

  by Richard Harshaw   It is the slow time of year. There aren’t enough jobs to go around for all the contractors in the area, and you have crews to keep employed. If you lay them off because of a lack of work, they might end up working for a competitor who...

December Marketing is a Science by Lorraine Ball have always believed in both marketing art and marketing science. Marketing art is found in the masterful use of words which inform, motivate, and persuade and with the right images that leap off the page, straight to...

It’s On My Heart: Virtual meetings

by Jim Hinshaw   Just sat thru (actually worked thru) a very large virtual meeting, the Service World Expo that was presented virtually.  Done over three days, it was an incredible undertaking, lots of moving parts needed to be in place to make it happen.  The...

Giving Credit Where Credit is Due

by Richard Harshaw   A sale is not made until the money is in the bank.   In almost every form of trade and livelihood in America, customers can purchase on credit only if specific (and often stringent) conditions have been met — except in our trade. We are...