Email Segmentation: Divide & Conquer

by Lorraine Ball Everyone is not your customer. Some people might be at some time in the future and others never will be. So if you have limited time and marketing resources, you want to narrow your focus, concentrating on a niche where you can be the best choice....

It’s On My Heart: Feeling Special

by Jim Hinshaw May and I travel a lot, some for business, some for us. We just had a trip that was really special, our 50th wedding anniversary trip. To New Orleans. What made it even more special was a couple of ladies at the Delta Club in Phx. Claudia and Renita are...

THE DUCT-FREE ZONE

VRF Rejected? Not so fast! Sadly, something called the Hydronic Industry Alliance Commercial continues a misguided and sophomoric campaign to vilify the Variable Refrigerant Flow VRF tide of products which has been a tsunami to the hydronic manufacturers and their...

Facebook vs Instagram

by Lorraine Ball When Facebook bought Instagram some people (Facebook users) were relieved and some (Instagram users) were seriously concerned. Why? Instagram was, and still is, an awesome mobile photography brand. Back in 2011 prior to the acquisition, Facebook’s...

The Dumbest Thing I Have Ever Done!

  by Rodney Koop Pricing enthusiast Rodney Koop is the founder and CEO of The New Flat Rate, a home service menu-selling system designed to put profit directly into the hands of plumbing, electrical, and HVAC contractors. You are probably thinking that there is...