Apr 20, 2021 | Columns, Consultants' Corner
by Lorraine Ball Even before the pandemic we saw business interactions shifting online. Consumers looked for products and interacted with potential service providers through their website and company Facebook pages. However, when I talk with many contractors they are...
Feb 28, 2021 | Columns, Consultants' Corner
by Gerry Wagner The history of the mini split: Prior to my time at Tradewinds Climate Systems, I did some contract work for Heat Controller, Inc. out of Jackson, MI. You know them by the brand name Comfort-Aire. I had the pleasure of learning the history of the mini...
Feb 28, 2021 | Columns, Consultants' Corner
by Jim Hinshaw Those words echoed across the sales floor at the Northern Colorado motor sports shop my son Jon is GSM at. Jon heard those words followed by the loud thump of heavy shoes stamping on the concrete floor. He remembered those words and boot...
Feb 28, 2021 | Columns, Consultants' Corner
by Lorraine Ball Words have the power to move, motivate, inspire, frighten, and cheer. What you say and how you say it can have a profound impact on another person. And some words, called power words, have more impact than others. These words have a strong meaning...
Feb 28, 2021 | Columns, Consultants' Corner
By Richard Harshaw Let me make this as professional and business-like as possible. A husband and wife team do not have to be “in love” to make a good management team, but they do need to know and respect each other’s boundaries and areas...
Jan 31, 2021 | Columns, Consultants' Corner
By Jim Hinshaw Just had a fun couple of mornings in meetings with Lou Hobaica. Yes, that Lou (You’ll Likea Hobaica), President of Hobaica Services located in lovely Phoenix, AZ. Lou has grown a hvac business into a conglomerate, they now do HVAC, Plumbing,...
