THE DUCT-FREE ZONE JULY 2021

You are either a good technician or a good businessperson, but it’s hard to be both: this has been a common perception in all the trades for a century or more. Is it urban legend, an old wives’ tale or is it accurate? Well, my experience says it’s generally an...

Sales tools and tips   

Jim Hinshaw Thinking about the summer since we are now in it.  Full force in some areas, Phoenix set a record this week, longest streak of over 115 degrees since 1865 or so.  Five in a row.  Here are some ideas on how to work thru the extreme heat, which gives us...

The Labor Bugaboo!

  by Dick Harshaw       The biggest killer of otherwise healthy HVAC businesses is labor that is out of control.  And I don’t mean installers and service techs acting like drug-crazed maniacs.  I mean labor that is not properly and efficiently used...

Your Email Newsletter Stinks

by Lorraine Ball Or maybe it is just your headline. Did the subject of this article get your attention? If you are reading this, then the answer is yes. That is the whole point. It doesn’t matter how interesting your content is, if the headline doesn’t grab attention,...

TIME TO GET BACK ON THE HORSE

by Lorraine Ball Are you ready for economic recovery? This is not my first rodeo.  After 19 years in business I have learned how to hold on when a downward economy tries to buck you off and how to enjoy the ride around the ring when it cycles up. For many of us 2020...