2020 Growth Plans Start with Letting Go

by Lorraine Ball For most of us, starting a business meant learning lots of new skills. I wanted to do marketing strategy, but I had to learn do bookkeeping and payroll, fill out forms and pay taxes. I learned to use software programs and how to set up computer...

It’s On My Heart: Selling systems today

by Jim Hinshaw Got to thinking about this time of year, getting cool out there, we are getting furnaces tuned up, and there may be opportunities for replacement quotes. I am not a fan of quoting systems, I would much rather sell systems. So I will share some ideas on...

Don’t Forget the M&M’s!

By Richard Harshaw I have some Christmas traditions in my house. For example, yesterday, I set up my “Christmas Movie” stuff—a leg lamp (yes, I have a coveted leg lamp, the fra-gee-lay prize from Italy!), a bobble-head of Ralphie in his pink bunny sleeper, a foam...

Your Website Deserves Great Web Copy

by Lorraine Ball There is an imbalance when it comes to web design. During the kickoff and early phases of the project, all the emphasis is on the design. What will the home page image be? How many calls to action? Will there be parallax scrolling on the home page?...