How to be a social media chef

by Lorraine Ball Just because you can cook, it doesn’t mean you should run a restaurant. My husband is an amazing cook. He reads recipes, comes up with his own variations, blending and layering ingredients in new and delicious ways. Even though he is amazing in...

It’s On My Heart: That Time of Year

by Jim Hinshaw I travel the nation, California to the East Coast. Talk to contractors all sizes and shapes. Just had a great conversation with a client who had a great summer, hit new highs for sales and profits, made it happen. Turns out the summer was long, and...

If You Love Me, Tell People

by Lorraine Ball Here’s an interesting statistic. More than 88% of online shoppers incorporate reviews into their purchase decision. Why? Because people only trust what a company says about themselves or their product so much. They want to know what other people...

THE DUCT-FREE ZONE

by Gerry Wagner The advent of ducted indoor units in the mini split world caused some anguish for me initially. I have been the guy leading the ductless heating and cooling parade…the flag bearer if you will…and now all of a sudden I had to deal with ducted...

Geofencing – What is It, and should I care?

by Lorraine Ball When you walk down the aisle of the grocery store, and a coupon for peanut butter pops up on your phone it is convenient for you and a great selling tool for the retailer. The technology that allows merchants to target specific messages based on your...

THE DUCT-FREE ZONE

I have a little fun with the fact that most inverter mini splits come from the Asian markets, Japan, Thailand and China for example. In my training events, I will tell my audience that I’m going to let them in on a BIG secret…one that my employer and the host...