Holding on to Your Culture

by Lorraine Ball Holding on to Your Culture Ask most small business owners what makes their company unique and they will tell you it boils down to the people and the culture. A great culture attracts both potential employees and clients. It is easy to maintain your...

THE DUCT-FREE ZONE APRIL 2019

Can you oversize an inverter ductless mini split system? This is a question that I pose to the attendees of each GREE mini split design and installation class I conduct. Before you start writing your reply to what I’m sure you think is a ridiculous question, let me...

It’s On My Heart: A Penny Saved…

It’s On My Heart: A Penny Saved… by Jim Hinshaw Recently had a very pleasant dinner with Jim and Sandy Dee. Jim ran the Trane office in Az, spent 35 years with Trane, the last ten as a member of the senior sales management team, working with distributors and dealers...

Social Service

by Lorraine Ball Social Service In the last ten years, social media has dramatically changed how small businesses operate. On the one hand, social media has been a tremendous gift to small business owners. With it, they can reach a wide audience for a fraction of what...

Referrals and Raving Reviews: Fourth and One

I love the thrill as my favorite team struggles to drive the ball toward their opponents’ goal line, my excitement growing the closer they get. But how disappointing if, with only yards to go, my team fails to reach the end zone. Like in football, HVAC contractors and...

Digital Trends

by Lorraine Ball Recently, I was part of a panel on digital trends. The moderator asked a great question: “With so many new platforms emerging how do you decide which digital trends deserve attention and resources and which don’t?” It is a question we wrestle with...