Oct 1, 2021 | Columns, Consultants' Corner
by Lorraine Ball Websites today are not simply online brochures. A great website is an interactive sales tool designed to lead visitors through a journey, which ends with them deciding to buy from you. WHAT IS THE DIFFERENCE BETWEEN WEB COPY AND BROCHURE COPY? ...
Oct 1, 2021 | Columns, Consultants' Corner
Kamikaze Ken Richard Harshaw September 29, 2008 was a bad day for Wall Street (the largest single point drop in its history and the 17th worst percentage drop). This all unfolded as the House of Misrepresentatives failed to pass legislation...
Oct 1, 2021 | Columns, Consultants' Corner
by Gerry Wagner Duct-Free vs. Ducted: I have always made it clear in my GREE mini split training events that I’m not here to disparage unitary (ducted) systems … they aren’t going anywhere nor should they. Mini splits are simply an alternative to ducted systems and...
Sep 2, 2021 | Columns, Consultants' Corner
by Rick Kincel, Coburn Supply Well it was bound to happen, if we wait long enough everything in this industry will change. I have been blessed to have been around for many of these changes and have seen the industry make some great (and not so great)...
Sep 2, 2021 | Columns, Consultants' Corner
by Jim Hinshaw The summer heat may have been strong the last couple of months, but it is fading fast, or may have left already. You may be asking yourself, why isn’t the phone ringing? It is easy to think that the daily number of calls coming in will not...
Sep 2, 2021 | Columns, Consultants' Corner
by Richard Harshaw What should an HVAC contractor be able to expect from the sales rep who calls on him or her from his major brand supplier? I will, in this article, paint a picture of what a superb sales rep should be able to do for a contractor. First, a...
