The Price is Right 

  By Lorraine Ball Pricing What is the Right Price for My Product? This is one of the most common questions business owners must answer. Defining your pricing strategy is critical to your success because it tells prospective customers a lot about your business,...

New Year-New Goals-New Opportunities   

by Jim Hinshaw   So we are now in a new year, a new decade even, and we have a blank slate in front of us.  Or do we?  Seems like it was just a short while ago that we started down the Pandemic road, and it has moved off the radar and then back on with surprising...

THE DUCT-FREE ZONE

by Gerry Wagner Wireless control versus wired: As a proud Homo troglodyte (caveman), I thought that there was no debate…who wouldn’t want another wireless remote? Come on! A hand-held device the size of an eyeglass case that controls the climate in which you dwell …...

Got Biz Plan?

    By  Richard Harshaw     I am not a big advocate of written business plans— at least, not those 10-chapter MBA thesis projects that a Harvard B-school graduate student would write.  Those tomes are fine for getting a loan or impressing an...

Content Driven SEO

by Lorraine Ball   There are lots of technical tips and even a few questionable tricks you can use to enhance your SEO ranking. However, if your goal is to generate results by driving qualified prospects to your website your primary focus must be a content-driven...