Nov 1, 2019 | Columns, Consultants' Corner
by Richard Harshaw It is always assumed in business that growth is a good thing. After all, business is like a living creature, right? If it is not growing, it must be decaying! But does that always necessarily mean that a business must get BIGGER? How about getting...
Nov 1, 2019 | Columns, Consultants' Corner
Jim Hinshaw Our pastor just did a sermon where he asked the question, Angelfish or Pufferfish, which are you? Way back in the day, we bought an aquarium. No idea about what to put in the fish tank, we asked around. Almost everyone who had ever had a tank said the same...
Nov 1, 2019 | Columns, Consultants' Corner
by Gerry Wagner Is evacuation the weak link in the mini split installation? I think so…and I think for many of us, we have never had a good understanding of why we evacuate and how a vacuum pump works. Lets see if we can shed some light on it right now. Most mini...
Nov 1, 2019 | Columns, Consultants' Corner
by Lorraine Ball Two weeks ago I attended She Podcast, a woman’s podcasting conference. The attendees included professional podcasters with huge audiences, niche podcasters with shows like More than a Few Words (MTFW), new podcasters and hobbyists. We talked about...
Oct 5, 2019 | Columns, Consultants' Corner
Richard W. Harshaw It happens every once in a while. It has happened in Phoenix where I live. And it may be happening where you live too. We are entering that in-between time of year—between the hustle and bustle of summer and the frantic calls for heat in the...
Oct 5, 2019 | Columns, Consultants' Corner
by Lorraine Ball Everyone is not your customer. Some people might be at some time in the future and others never will be. So if you have limited time and marketing resources, you want to narrow your focus, concentrating on a niche where you can be the best choice....
