Jan 9, 2021 | Columns, Consultants' Corner
By Richard Harshaw I am not a big advocate of written business plans— at least, not those 10-chapter MBA thesis projects that a Harvard B-school graduate student would write. Those tomes are fine for getting a loan or impressing an...
Jan 9, 2021 | Columns, Consultants' Corner
by Lorraine Ball There are lots of technical tips and even a few questionable tricks you can use to enhance your SEO ranking. However, if your goal is to generate results by driving qualified prospects to your website your primary focus must be a content-driven...
Dec 1, 2020 | Columns, Consultants' Corner
by Jim Hinshaw Had a conversation with Jon, my older son. He is General Sales Manager at a high-end motor sports place in Colorado, they sell motorcycles that have a $30-40,000 price tag, side-by-sides that can get up to $30,000 and snowmobiles that are in the...
Dec 1, 2020 | Columns, Consultants' Corner
by Richard Harshaw It is the slow time of year. There aren’t enough jobs to go around for all the contractors in the area, and you have crews to keep employed. If you lay them off because of a lack of work, they might end up working for a competitor who...
Dec 1, 2020 | Columns, Consultants' Corner
December Marketing is a Science by Lorraine Ball have always believed in both marketing art and marketing science. Marketing art is found in the masterful use of words which inform, motivate, and persuade and with the right images that leap off the page, straight to...
Nov 2, 2020 | Columns, Consultants' Corner
by Jim Hinshaw Just sat thru (actually worked thru) a very large virtual meeting, the Service World Expo that was presented virtually. Done over three days, it was an incredible undertaking, lots of moving parts needed to be in place to make it happen. The...
