Sep 2, 2021 | Columns, Consultants' Corner
by Lorraine Ball Good marketing is all about the numbers. The question is which numbers. Most successful small business owners check their financial statements regularly, monitoring sales, expenses, receivables, accounts payable, overhead and bottom-line...
Aug 2, 2021 | Columns, Consultants' Corner
by Jim Hinshaw Just had a chance to preview a consumer survey we do every two years for our Alliance members. It showed some revealing things, some things that I knew, some I didn’t. Over 4000 responses, all across the nation. Here are a couple of items...
Aug 2, 2021 | Columns, Consultants' Corner
by Richard Harshaw Each year, I review the statistics on the HVAC trade in America and each year I see the same basic data. To be sure, from year to year, the numbers change—but only a little. Over the last 30 years, I have not seen so much as a 10%...
Aug 2, 2021 | Columns, Consultants' Corner
by Lorraine Ball For most of my career both in corporate and as a business owner, Sunday night was always tough. It didn’t matter if it was a busy weekend or a quiet one, around 8 pm the Sunday night stress set in. I could feel myself getting wound up with the...
Jul 5, 2021 | Columns, Consultants' Corner
You are either a good technician or a good businessperson, but it’s hard to be both: this has been a common perception in all the trades for a century or more. Is it urban legend, an old wives’ tale or is it accurate? Well, my experience says it’s generally an...
Jul 5, 2021 | Columns, Consultants' Corner
Jim Hinshaw Thinking about the summer since we are now in it. Full force in some areas, Phoenix set a record this week, longest streak of over 115 degrees since 1865 or so. Five in a row. Here are some ideas on how to work thru the extreme heat, which gives us...
