Dec 1, 2021 | Columns, Consultants' Corner
by Lorraine Ball When you started your business, you probably answered most of these questions, but as your business grows and changes, it is important to go back and revisit them. What value do you bring to the marketplace? Everyone needs what you sell, but...
Dec 1, 2021 | Columns, Consultants' Corner
by Richard Harshaw In my last column, I discussed an important ratio for any HVAC business, the “M to L Ratio”, or the material to labor ratio. It was defined as the ratio between the company’s total expenditure for equipment and materials (condensing...
Oct 1, 2021 | Columns, Consultants' Corner
by JIm Hinshaw Just got back from the Service Nation Expo, our yearly trade show that is open to all that care to come. We have a Spring show, the International Roundtable, that is for our members only. In fact, in May of this year we started a new theme for...
Oct 1, 2021 | Columns, Consultants' Corner
by Lorraine Ball Websites today are not simply online brochures. A great website is an interactive sales tool designed to lead visitors through a journey, which ends with them deciding to buy from you. WHAT IS THE DIFFERENCE BETWEEN WEB COPY AND BROCHURE COPY? ...
Oct 1, 2021 | Columns, Consultants' Corner
Kamikaze Ken Richard Harshaw September 29, 2008 was a bad day for Wall Street (the largest single point drop in its history and the 17th worst percentage drop). This all unfolded as the House of Misrepresentatives failed to pass legislation...
Oct 1, 2021 | Columns, Consultants' Corner
by Gerry Wagner Duct-Free vs. Ducted: I have always made it clear in my GREE mini split training events that I’m not here to disparage unitary (ducted) systems … they aren’t going anywhere nor should they. Mini splits are simply an alternative to ducted systems and...
