Dec 1, 2020 | Columns, Consultants' Corner
December Marketing is a Science by Lorraine Ball have always believed in both marketing art and marketing science. Marketing art is found in the masterful use of words which inform, motivate, and persuade and with the right images that leap off the page, straight to...
Nov 2, 2020 | Columns, Consultants' Corner
by Jim Hinshaw Just sat thru (actually worked thru) a very large virtual meeting, the Service World Expo that was presented virtually. Done over three days, it was an incredible undertaking, lots of moving parts needed to be in place to make it happen. The...
Oct 1, 2020 | Columns, Consultants' Corner
by Jim Hinshaw Just went to our dentist last week. It was first appt available, we had moved to Dallas a few months ago and we had a referral, called and they gave us an apt for that day. What I did not realize was what their business was like until I...
Oct 1, 2020 | Columns, Consultants' Corner
by Richard Harshaw A sale is not made until the money is in the bank. In almost every form of trade and livelihood in America, customers can purchase on credit only if specific (and often stringent) conditions have been met — except in our trade. We are...
Oct 1, 2020 | Columns, Consultants' Corner
by Lorraine Ball In recent months, consumers all over the country have participated in a crash course: How to do life without leaving the couch. While telecommuting, online ordering, and 2-day-delivery have been the norm for some people, the coronavirus...
Sep 1, 2020 | Columns, Consultants' Corner
by Jim Hinshaw Here is an interesting concept, people make almost instant decisions about you when they first see you, one study says they make 11 decisions in 7 seconds, another said that they decide if they can trust you in 50 milliseconds! If that is the case, we...
