Nov 1, 2018 | Columns, Consultants' Corner
by Jim Hinshaw I travel the nation, California to the East Coast. Talk to contractors all sizes and shapes. Just had a great conversation with a client who had a great summer, hit new highs for sales and profits, made it happen. Turns out the summer was long, and...
Nov 1, 2018 | Columns, Consultants' Corner
by Lorraine Ball Here’s an interesting statistic. More than 88% of online shoppers incorporate reviews into their purchase decision. Why? Because people only trust what a company says about themselves or their product so much. They want to know what other people...
Nov 1, 2018 | Columns, Consultants' Corner
by Gerry Wagner The advent of ducted indoor units in the mini split world caused some anguish for me initially. I have been the guy leading the ductless heating and cooling parade…the flag bearer if you will…and now all of a sudden I had to deal with ducted...
Oct 1, 2018 | Columns, Consultants' Corner
by Lorraine Ball When you walk down the aisle of the grocery store, and a coupon for peanut butter pops up on your phone it is convenient for you and a great selling tool for the retailer. The technology that allows merchants to target specific messages based on your...
Oct 1, 2018 | Columns, Consultants' Corner
I have a little fun with the fact that most inverter mini splits come from the Asian markets, Japan, Thailand and China for example. In my training events, I will tell my audience that I’m going to let them in on a BIG secret…one that my employer and the host...
Oct 1, 2018 | Columns, Consultants' Corner
by Jim Hinshaw So we have been involved in selling our home for the last few months. Actually since Jan of this year. Started with a relator who came recommended from a friend. A big-time realtor, one of the biggest in the state. Lots of listings, lots of associates....
