Your Email Newsletter Stinks

by Lorraine Ball Or maybe it is just your headline. Did the subject of this article get your attention? If you are reading this, then the answer is yes. That is the whole point. It doesn’t matter how interesting your content is, if the headline doesn’t grab attention,...

TIME TO GET BACK ON THE HORSE

by Lorraine Ball Are you ready for economic recovery? This is not my first rodeo.  After 19 years in business I have learned how to hold on when a downward economy tries to buck you off and how to enjoy the ride around the ring when it cycles up. For many of us 2020...

“Pricing Your Service Agreements”

    by Richard Harshaw Most contractors agree that service agreements are a good idea, but most don’t offer them. This is due in part to fear in how to price them— setting a price that is attractive to the customer yet provides enough margin for the...

THE DUCT-FREE ZONE

by Gerry Wagner Training in the COVID era: I think everyone, including me is tired of webinars. As I write this, Zoom stock price is $316.49 a share, $61.49 higher than Microsoft. Who would have guessed that would ever happen? … but who would have guessed a global...

It’s On My Heart: The unexpected

by Jim Hnshaw   We just went thru a horrific winter storm here in Texas. Started to say lovely Texas, but not this last week! It started on Saturday, when we learned a storm of epic proportions was headed our way. We had 5” of snow on Monday, and we reached 0...