Aug 14, 2019 | Columns, Consultants' Corner
by Lorraine Ball When Facebook bought Instagram some people (Facebook users) were relieved and some (Instagram users) were seriously concerned. Why? Instagram was, and still is, an awesome mobile photography brand. Back in 2011 prior to the acquisition, Facebook’s...
Aug 14, 2019 | Columns, Consultants' Corner
by Rodney Koop Pricing enthusiast Rodney Koop is the founder and CEO of The New Flat Rate, a home service menu-selling system designed to put profit directly into the hands of plumbing, electrical, and HVAC contractors. You are probably thinking that there is...
Jul 2, 2019 | Columns, Consultants' Corner
by Rodney Koop Founder/CEO, The New Flat Rate Ok…it’s time. I have been stepping lightly for seven years now because I didn’t want to hurt any feelings, but I think it’s time to get out the meat. “Where’s the beef?” should be the battle cry of our entire skilled...
Jul 2, 2019 | Columns, Consultants' Corner
What is the definition of “critical charge”? The American Society of Heating, Refrigeration and Air Conditioning Engineers ASHRAE, defines critical charge as follows: “Refrigerant quantity required by a system to maximize performance when a capillary or fixed...
Jul 2, 2019 | Columns, Consultants' Corner
by Lorraine Ball In selling situations, timing is everything. It is always a challenge to get your message in front of potential customers when they are ready to buy. Too early and prospective customers ignore you, too late and you miss the sale. The issue of timing...
Jul 2, 2019 | Columns, Consultants' Corner
by Richard Harshaw Every successful team in professional sports has a playbook—a binder of plays they learn during the pre-season and then strive to execute flawlessly during the season as they seek the championship. Those with good playbooks—and coaches that know how...
