Mar 1, 2018 | Columns, Consultants' Corner
By Lorraine Ball From the first time I received an email marketing campaign in early 2002, I saw the potential. I believed then and, 16 years later, still believe that email marketing is a powerful tool for small business owners. It is an easy way to stay connected...
Feb 1, 2018 | Columns, Consultants' Corner
by Jim Hinshaw Have you ever been really cold? We lived in Colorado for about 12 years, followed our grandson up there when he was 3. But that is another story. I have been outside in -26. Mike and I were on the back deck, he had a cup of coffee in one hand. Told...
Feb 1, 2018 | Columns, Consultants' Corner
by Lorraine Ball I know what you are thinking. I just got used to Facebook and now they are changing the rules. Sorry, but that is the truth. On Thursday, January 10, Facebook announced changes to its algorithm to increase engagement by showing more content...
Feb 1, 2018 | Columns, Consultants' Corner
by Todd Liles You’re probably like most business owners that came from the trade. You’re awesome at the technical and sales aspects of the business but you probably don’t like the numbers. You want to know how your business is doing but don’t want to go through a...
Jan 2, 2018 | Columns, Consultants' Corner
By Lorraine Ball When you need a meal you don’t have to cook for yourself, medical, legal or tax advice, or an auto repair you search online and then head out the door to the business location. That is fairly common for most retail firms and business services, but...
Jan 2, 2018 | Columns, Consultants' Corner
By Jim Hinshaw Growing up, a shoe polish that was in every household was Shinola. They owned the market back in the day. Then people stopped shining their shoes, suede came into vogue, whatever, we just did not see much from Shinola. Tom Kartsotis did see something...
