Jun 2, 2018 | Columns, Consultants' Corner
by Lorraine Ball When you started your business, you probably assumed you were creating a product which people would like. If they didn’t, you wouldn’t have much success. But people have different tastes, preferences, and needs. So if you are really honest, you know...
Jun 2, 2018 | Columns, Consultants' Corner
By Jim Hinshaw By now we have all heard of the Southwest airline flight in April that had an engine explode, sending shrapnel into the body of the plane, shattering a window and nearly sucking a passenger out that same window. She later died from her injuries,...
Jun 2, 2018 | Columns, Consultants' Corner
By Gerry Wagner I started in this wonderful industry of ours helping my father who was in the boiler manufacturing business his entire career. Dad and I had a joke that said you would “never install a heat pump north of Richmond, Virginia”…back in the ‘70s heat pumps...
Mar 1, 2018 | Columns, Consultants' Corner
By Lorraine Ball From the first time I received an email marketing campaign in early 2002, I saw the potential. I believed then and, 16 years later, still believe that email marketing is a powerful tool for small business owners. It is an easy way to stay connected...
Feb 1, 2018 | Columns, Consultants' Corner
by Jim Hinshaw Have you ever been really cold? We lived in Colorado for about 12 years, followed our grandson up there when he was 3. But that is another story. I have been outside in -26. Mike and I were on the back deck, he had a cup of coffee in one hand. Told...
Feb 1, 2018 | Columns, Consultants' Corner
by Lorraine Ball I know what you are thinking. I just got used to Facebook and now they are changing the rules. Sorry, but that is the truth. On Thursday, January 10, Facebook announced changes to its algorithm to increase engagement by showing more content...
