Feb 5, 2019 | Columns, Consultants' Corner
By Lorraine Ball Last month I wrote about conducting a performance review for your website. I focused on the behind the scenes data such as traffic and keywords. This month it is time to turn your attention to design and results. Evaluate Your Visual Design Be...
Feb 4, 2019 | Columns, Consultants' Corner
By Gerry Wagner I am a professional. I looked up the definition of professional in my old, paperback Webster’s Dictionary and it says the following… Professional: noun. (1): An occupation requiring advanced study and specialized training. adjective. (1): characterized...
Jan 2, 2019 | Columns, Consultants' Corner
by Gerry Wagner I am very proud of the GREE mini split troubleshooting curriculum I have created. It represents my 20 years or so of personal experience with inverter mini splits as well as what I have learned from attendees of my training events, Yes, I learn as much...
Jan 2, 2019 | Columns, Consultants' Corner
Part One by Lorraine Ball As a business owner, you conduct performance reviews of your employees. You evaluate the quality of their work, the objectives you outlined for them, and the results they delivered. But do you hold your website to the same standard? Do you...
Jan 2, 2019 | Columns, Consultants' Corner
by Jim Hinshaw Just had a very pleasant experience last week, was shopping at one of the big boxes (OK, it was Costco!) when we walked past the group of independent contractors as you exit. You know, the window, AC, water treatment folks who sometimes have a...
Dec 2, 2018 | Columns, Consultants' Corner
by Gerry Wagner A chain is only as strong as its weakest link. We have all heard that saying before and for many, the weakest link in the mini split system has been the flare connections at the indoor and outdoor units. Let’s be honest with each other, for whatever...
