Jun 6, 2019 | Columns, Consultants' Corner
by Lorraine Ball One of the main reasons prospective customers come to your website is to find answers to their questions. If they find answers, they are more likely to take the next step; filling out a contact form, scheduling an appointment, or even selecting an...
May 9, 2019 | Columns, Consultants' Corner
by Rodney Koop, Pricing Enthusiast, Founder and CEO of The New Flat Rate I sold cars in 1980 for one full year. It was my dream as a young man (25 years old) to get the heck out of attics and fiberglass and find a job where I could wear a three-piece suit. And sure...
May 9, 2019 | Columns, Consultants' Corner
by Gerry Wagner The North American consumer has generally thought of mini splits as strictly cooling equipment but that narrow view is soon to change. The heating capability of the inverter mini split has been evolving quickly over the past decade and the technology...
May 9, 2019 | Columns, Consultants' Corner
by Jim Hinshaw May and I had a tough week last week. Had a “suspicious” spot on my neck, dermatologist removed said growth, went to pathology for testing. Came back Melanoma, so off I went to surgeon. Ended up with a huge hole in the back of my neck, took plastic...
May 9, 2019 | Columns, Consultants' Corner
By Richard Harshaw New Ad Trend? I do not know about your neck of the woods, but where I live (Phoenix, Arizona) I have noticed a sudden uptick in HVAC ads on the radio that stress character in the advertising company’s technicians. One ad (by a Trane dealer) warns...
May 9, 2019 | Columns, Consultants' Corner
by Lorraine Ball Holding on to Your Culture Ask most small business owners what makes their company unique and they will tell you it boils down to the people and the culture. A great culture attracts both potential employees and clients. It is easy to maintain your...
