Mar 1, 2019 | Columns, Consultants' Corner
by Lorraine Ball Recently, I was part of a panel on digital trends. The moderator asked a great question: “With so many new platforms emerging how do you decide which digital trends deserve attention and resources and which don’t?” It is a question we wrestle with...
Mar 1, 2019 | Columns, Consultants' Corner
by Gerry Wagner I have been writing this monthly column for one year and it has been a very enjoyable endeavor. I have gotten several emails from readers over the past year and the response to my writing has been very positive…THANK YOU! That said… After a year, I...
Mar 1, 2019 | Columns, Consultants' Corner
by Jim Hinshaw Stay with me, this is about more than a wedding, but I am using it to share an important concept. Just attended a superb wedding, a destination wedding down in Destin,...
Feb 5, 2019 | Columns, Consultants' Corner
By Lorraine Ball Last month I wrote about conducting a performance review for your website. I focused on the behind the scenes data such as traffic and keywords. This month it is time to turn your attention to design and results. Evaluate Your Visual Design Be...
Feb 4, 2019 | Columns, Consultants' Corner
By Gerry Wagner I am a professional. I looked up the definition of professional in my old, paperback Webster’s Dictionary and it says the following… Professional: noun. (1): An occupation requiring advanced study and specialized training. adjective. (1): characterized...
