Apr 2, 2019 | Columns, Consultants' Corner
by Lorraine Ball Social Service In the last ten years, social media has dramatically changed how small businesses operate. On the one hand, social media has been a tremendous gift to small business owners. With it, they can reach a wide audience for a fraction of what...
Mar 1, 2019 | Columns, Consultants' Corner
by Lorraine Ball Recently, I was part of a panel on digital trends. The moderator asked a great question: “With so many new platforms emerging how do you decide which digital trends deserve attention and resources and which don’t?” It is a question we wrestle with...
Mar 1, 2019 | Columns, Consultants' Corner
by Gerry Wagner I have been writing this monthly column for one year and it has been a very enjoyable endeavor. I have gotten several emails from readers over the past year and the response to my writing has been very positive…THANK YOU! That said… After a year, I...
Mar 1, 2019 | Columns, Consultants' Corner
by Jim Hinshaw Stay with me, this is about more than a wedding, but I am using it to share an important concept. Just attended a superb wedding, a destination wedding down in Destin,...
Feb 5, 2019 | Columns, Consultants' Corner
By Lorraine Ball Last month I wrote about conducting a performance review for your website. I focused on the behind the scenes data such as traffic and keywords. This month it is time to turn your attention to design and results. Evaluate Your Visual Design Be...
