Dec 2, 2018 | Columns, Consultants' Corner
by Jim Hinshaw Just had a trip to Minneapolis, traveled with a distributor rep for two days. Al Weber is a seasoned veteran, does a great job as territory manager working that area. He sees dealers of all sizes, from guys who are working out of their house to...
Dec 2, 2018 | Columns, Consultants' Corner
by Lorraine Ball Just because you can cook, it doesn’t mean you should run a restaurant. My husband is an amazing cook. He reads recipes, comes up with his own variations, blending and layering ingredients in new and delicious ways. Even though he is amazing in...
Nov 1, 2018 | Columns, Consultants' Corner
by Jim Hinshaw I travel the nation, California to the East Coast. Talk to contractors all sizes and shapes. Just had a great conversation with a client who had a great summer, hit new highs for sales and profits, made it happen. Turns out the summer was long, and...
Nov 1, 2018 | Columns, Consultants' Corner
by Lorraine Ball Here’s an interesting statistic. More than 88% of online shoppers incorporate reviews into their purchase decision. Why? Because people only trust what a company says about themselves or their product so much. They want to know what other people...
Nov 1, 2018 | Columns, Consultants' Corner
by Gerry Wagner The advent of ducted indoor units in the mini split world caused some anguish for me initially. I have been the guy leading the ductless heating and cooling parade…the flag bearer if you will…and now all of a sudden I had to deal with ducted...
Oct 1, 2018 | Columns, Consultants' Corner
by Lorraine Ball When you walk down the aisle of the grocery store, and a coupon for peanut butter pops up on your phone it is convenient for you and a great selling tool for the retailer. The technology that allows merchants to target specific messages based on your...
