Jul 26, 2018 | Consultants' Corner
by Gerry Wagner My “Mini Split Design & Installation” curriculum has a section dedicated to properly sizing an inverter mini split. I stress that the days of walking into a room and making a statement such as, “this room is 3 tons all day long” need to be...
Jul 26, 2018 | Consultants' Corner
by Lorraine Ball If you want to run a direct mail campaign, you can buy a mailing list. There are reputable sources for addresses and phone numbers of local homeowners and businesses. These lists are relatively current and you can target down to a single postal route....
Jul 26, 2018 | Consultants' Corner
by Jim Hinshaw Just read an article on marketing and advertising done by the American Marketing Association. Showed that the customer’s attention is at an all-time low these days. We are hit with over 10,000 brand messages a day, while we switch between our desktop,...
Jul 2, 2018 | Consultants' Corner
by Jim Hinshaw So how is your year going? We are half over with this trip around the sun, time to take stock, see what has been accomplished, what remains to work on. One of the realities of the hot summer days is that we get really busy, sometimes forgetting to...
Jul 2, 2018 | Consultants' Corner
by Lorraine Ball If you watch late-night television, I mean really late (2 – 4 am), you’ve probably seen an infomercial for some random product. Somehow in the wee hours of the morning the demonstrations of the Jack LaLanne’s Power Juicer, the Ronco Showtime...
Jul 2, 2018 | Consultants' Corner
by Gerry Wagner My first installation of a mini split was 25+ years ago for an older woman…we will call her Mrs. Gillacuddy. It took me about three days to install a single zone system…today that same job would take me half a day. When I was finished, I was so proud...
