Jul 26, 2018 | Consultants' Corner
by Jim Hinshaw Just read an article on marketing and advertising done by the American Marketing Association. Showed that the customer’s attention is at an all-time low these days. We are hit with over 10,000 brand messages a day, while we switch between our desktop,...
Jul 2, 2018 | Consultants' Corner
by Jim Hinshaw So how is your year going? We are half over with this trip around the sun, time to take stock, see what has been accomplished, what remains to work on. One of the realities of the hot summer days is that we get really busy, sometimes forgetting to...
Jul 2, 2018 | Consultants' Corner
by Lorraine Ball If you watch late-night television, I mean really late (2 – 4 am), you’ve probably seen an infomercial for some random product. Somehow in the wee hours of the morning the demonstrations of the Jack LaLanne’s Power Juicer, the Ronco Showtime...
Jul 2, 2018 | Consultants' Corner
by Gerry Wagner My first installation of a mini split was 25+ years ago for an older woman…we will call her Mrs. Gillacuddy. It took me about three days to install a single zone system…today that same job would take me half a day. When I was finished, I was so proud...
Jul 2, 2018 | Consultants' Corner
by Rick Kincel It never ceases to amaze me that in this day of tech devices and instant information that we are still using the “Hand O Meter” for our primary method of measuring CFM. We get calls here at Tech Support every day asking what the Superheat should be on...
Jun 2, 2018 | Columns, Consultants' Corner
by Lorraine Ball When you started your business, you probably assumed you were creating a product which people would like. If they didn’t, you wouldn’t have much success. But people have different tastes, preferences, and needs. So if you are really honest, you know...
