Referrals and Raving Reviews: Fourth and One

Mar 1, 2019 | Columns

I love the thrill as my favorite team struggles to drive the ball toward their opponents’ goal line, my excitement growing the closer they get. But how disappointing if, with only yards to go, my team fails to reach the end zone. Like in football, HVAC contractors and...

Digital Trends

Mar 1, 2019 | Columns, Consultants' Corner

by Lorraine Ball Recently, I was part of a panel on digital trends. The moderator asked a great question: “With so many new platforms emerging how do you decide which digital trends deserve attention and resources and which don’t?” It is a question we wrestle with...

THE DUCT-FREE ZONE

Mar 1, 2019 | Columns, Consultants' Corner

 by Gerry Wagner I have been writing this monthly column for one year and it has been a very enjoyable endeavor. I have gotten several emails from readers over the past year and the response to my writing has been very positive…THANK YOU! That said… After a year, I...

It’s On My Heart: All in the details

Mar 1, 2019 | Columns, Consultants' Corner

by Jim Hinshaw                                                                          Stay with me, this is about more than a wedding, but I am using it to share an important concept.  Just attended a superb wedding, a destination wedding down in Destin,...

Is your website doing its job? Part Two

Feb 5, 2019 | Columns, Consultants' Corner

By Lorraine Ball Last month I wrote about conducting a performance review for your website.  I focused on the behind the scenes data such as traffic and keywords.  This month it is time to turn your attention to design and results. Evaluate Your Visual Design Be...