Lessons From The Masters of Disaster

by Richard Harshaw What a year 2020 has been! It seems like this year has been worse than a Disney roller coaster ride gone terribly wrong. We come out of 2019 with the strongest stock market American has ever seen and a roaring economy that was the envy of the world,...

THE DUCT-FREE ZONE JUNE 2020

What a difference two months can make… The two months that have passed since my last article have been nothing less than historic, but not in a good way. The elephant in the room is COVID-19 coronavirus and as I write this, only now are reports starting to show a...

It’s On My Heart: A Company Giving Back

by Jim Hinshaw By now you realize I am part of the Service Roundtable, a forum for HVAC, Plumbing, Connected Home and Remodeling contractors. We share best practices in all these trades and we see some concepts that will work in all those disciplines. Last month we...

Home Service SEO

by Lorraine Ball Locally owned home service companies face several significant challenges when it comes to moving to the top of search results. • There are always a few well- funded national companies or franchises with very deep pockets. With multiple locations, and...

After Covid-19, What?

by Richard Harshaw Covid-19—the very term causes dread and fear now. (Covid-19 got its name from the way CDC names viruses. In this case, it was the Coronavirus virus disease of 2019, hence CoViD-19.) Everyone is shaken up, many people in abject fear about what may...

It’s On My Heart: Uncharted Waters

by Jim Hinshaw We are in the midst of a storm of biblical proportions. Comparing it to anything in the past is useless, we have never seen anything that moved this fast across the world like this Pandemic. What are we to do? Seems like some are doing this: rant and...