Dec 13, 2017 | Columns, Consultants' Corner
by Jim Hinshaw Well, here we are, time for the holiday season. Again. Lots to think about: holiday cards, gifts, dinners, parties, all jammed up into the next few weeks. And as you know, if you are one of my regular readers, I will ask you to make a difference this...
Dec 6, 2017 | Columns, Consultants' Corner
Marketing is filled with so many buzzwords that it sometimes seems like an entirely different language. And even when you know what the terms mean, it is often hard to figure out what to do with the information. The definitions of terms and phrases you find in your...
