Apr 6, 2023 | Columns, Consultants' Corner
by Lorraine Ball Google demands new fresh content in exchange for keeping your page at the top of search results. But churning out 3 – 5 posts a week, only to have them sink into oblivion, buried in the sea of new posts is not the best use of your time. The...
Dec 1, 2022 | Columns, Consultants' Corner
by Richard Harshaw It’s that time of year—time to do your sales and budget forecast. (Actually, you should have already done it, as I recommend you do your forecasts early in the 4th quarter, but I know you’re busy trying to dodge the sub-surface mines in this crazy...
Dec 1, 2022 | Columns, Consultants' Corner
by Jim Hinshaw Just had an interesting thing happen on my AA flight from Phx to Dfw. I was flying out at 5:30, saw there was a 4:25 flight, started to get on it, but found no isle seats, mostly middle seats, so did not even try. That flight was cancelled one hour...
Dec 1, 2022 | Columns, Consultants' Corner
by Lorraine Ball There are two important facts about owning a business: You won’t be good at everything Some things are beyond your control. These truths shouldn’t make you give up. Instead, I want you to take a closer look at your business...
Dec 1, 2022 | Columns, Consultants' Corner
by Jerry Wagner IS THE HEAT PUMP A JOKE? As many of you know, I got my start in the HVAC trade / industry at the HydroTherm Boiler Company. The man I commonly refer to as my father, Elwood Weaver, the Executive Vice President and ultimately a part-owner in HydroTherm,...
Nov 1, 2022 | Columns, Consultants' Corner
by Jim Hinshaw As they say in Texas, we have a “Blue Northerner” coming toward us. OK, so not sure if they say that anywhere, but a cowboy once used that expression, and I have been looking for a chance to use it for a decade or more. What it means is, we...
