“Bidding to Raise the M to L Ratio”

    by Richard Harshaw In my last column, I discussed an important ratio for any HVAC business, the “M to L Ratio”, or the material to labor ratio. It was defined as the ratio between the company’s total expenditure for equipment and materials (condensing...

Service Nation Expo

by JIm Hinshaw   Just got back from the Service Nation Expo, our yearly trade show that is open to all that care to come.  We have a Spring show, the International Roundtable, that is for our members only.  In fact, in May of this year we started a new theme for...

Your Website Is More than a Brochure

by Lorraine Ball Websites today  are not simply online brochures. A great website is an interactive sales tool designed to lead visitors through a journey, which ends with them deciding to buy from you. WHAT IS THE DIFFERENCE BETWEEN WEB COPY AND BROCHURE COPY? ...

Kamikaze Ken   Richard Harshaw     September 29, 2008 was a bad day for Wall Street (the largest single point drop in its history and the 17th worst percentage drop).  This all unfolded as the House of Misrepresentatives failed to pass legislation...

THE DUCT-FREE ZONE OCTOBER 2021

by Gerry Wagner Duct-Free vs. Ducted: I have always made it clear in my GREE mini split training events that I’m not here to disparage unitary (ducted) systems … they aren’t going anywhere nor should they. Mini splits are simply an alternative to ducted systems and...

Residential Refrigerant is changing again?

  by Rick Kincel, Coburn Supply   Well it was bound to happen, if we wait long enough everything in this industry will change. I have been blessed to have been around for many of these changes and have seen the industry make some great (and not so great)...